The world's largest cryptocurrency exchange, which has a domain name dispute with Binancé, a florist operating in Australia, has lost the challenge.

According to the news in Decrypt, Binance had been struggling with law since 15 April. The lawyers of the stock exchange claimed that the Binance trademark has been registered in Australia since 21 November 2018, and the florist registered its domain name on 27 October 2019.

However, the allegations made by the lawyers were not accepted, and on 17 June the decision went against Binance. Currently, when visiting, it is not a crypto exchange but an online florist.

The interesting thing is that this site, which looks like a florist's internet address, does not work properly in its current form. The message "Thanks for your payment" is encountered when no payment has been made when switching to payment.

On the other hand, it was determined that the manager of the florist, Nawodycz, also does digital marketing and works as a "blockchain stock market researcher" in a company. Regarding why she chose the word "binancé", Nawodycz said that this word means "paired" in French and "binancé flowers" means "paired flowers".


Manuel has three years of editorial experience, specializing in language translation editing. He has got immense experience in writing about technology, business and finance. His stories have been published and circulated around the globe by various media outlets.

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