January 23, 2020 | 10:20pm
A Florida brewery is working to hunt out shelter canine a eternal residence — by plastering their faces on their signature beer cans.
Motorworks Brewing in Bradenton is that features the canine up for adoption at an space shelter on a specific four-pack of 1 amongst its beers. Along with the images, the label contains a blurb regarding the pooch’s life story and information for plans on setting up a model new shelter.
Motorworks’ function is to increase adoptions and carry money for the shelter.
The brewery showcased the beer at a “Yappy Hour” event closing Sunday, the place the canine on the cans and completely different adoptable pups made an look, primarily based on their Fb put up. The event included silent auctions, meals vans and drink specials to help improve funds for native animal charities.
“The response from this project has been overwhelming,” Barry Elwonger, the brewery’s director of product sales and promoting, suggested CBS Information. “We have had countless calls and messages about the program and we are elated to have raised so much awareness (and money) for the shelter already.”
Two of the canine featured on the cans have been adopted on the event and higher than 150 four-packs of the particularly labeled beer have been purchased, primarily based on Elwonger.
The remaining cans of beer on the brewery are selling fast, and the company is pondering of producing additional labels that features utterly completely different canine up for adoption inside the near future.
Proceeds from product sales of the beer will go on to Shelter Manatee, an space group hoping to assemble a model new shelter for animals in need of a home.