At the World Trade Centre’s Exhibit Zero Arabia event, General Motors showcased its aspirations to provide an electric car “for each wallet and every consumer” in the Middle East. The GMC Hummer EV, Cadillac LYRIQ, Chevrolet Bolt EUV are among the 13 new electric vehicles that GM plans to introduce in Middle East by the year 2025.
The third-generation worldwide EV platform fueled by “Ultium” batteries is a significant component of every one of these new vehicles. The business claims that its Ultium technology has lowered battery costs by 40%, and that unit costs will continue to fall as EV usage and production rises over the next decade.
Although GM has declared that its EV assault will target purchasers from all demographics, the GMC Hummer EV is the car that is most likely to excite attention in our region. The Hummer brand had a strong presence in Middle East until it was phased out in 2010 due to declining sales and a progressively uncompetitive lineup.
By comparison, while previous Hummers were dinosaurs with primitive foundations, the revived battery-powered edition – now positioned as a moniker of the posh GMC brand – is a technological powerhouse. It will be available in both pickups as well as SUV body styles, extending its market appeal.
Although GM hasn’t given any specific technical details on the GMC Hummer EV, it’s expected that the top-of-the-line model will have 3 electric motors and produce 1,000 horsepower. It will be able to sprint from 0 to 100 kilometers per hour in less than 3 seconds and have a touring range of about 600 kilometers on a full charge thanks to the Ultium battery technology.
An optional adjustable air suspension, removable roof panels, an innovative four-wheel steering system that enables it to “crab” sideways – drive diagonally – should improve the Hummer EV’s off-roading abilities. The GMC Hummer EV is now being built in GM’s Detroit-Hamtramck assembly facility, less than two years after the company announced a $2.2 billion commitment to fully modernize the facility to construct a range of all-electric SUVs and trucks.
Chevrolet Bolt EUV touted as an inexpensive battery-powered hatchback could also be of interest in our region, especially as the electric recharging network expands rapidly. The small Chevy has decent numbers, including a 400km touring range and a 0-100kph sprint time of seven seconds. The Bolt EUV could be well-received in the UAE if General Motors can get the pricing equation correct.
The Cadillac LYRIQ is GM’s third major electric vehicle premiere. The Caddy will compete against the Jaguar I-Pace, Mercedes EQC, Audi E-Tron, and Tesla Model X, dressed in futuristic clothes and sporting a state-of-the-art cabin. The LYRIQ is going to be available with an electric motor driving the rear axle, as well as dual motors powering both axles, and is expected to hit the market in 2023.
The EV offensive in the Middle East is part of a larger GM strategy to invest $35 billion in autonomous and electric vehicles by 2025, with more than 30 new EVs on the market. Global EV revenue is expected to rise from around $10 billion in 2023 to around $90 billion annually by 2030, according to the automaker.